Miné R. Salkin
Stories shape decisions and drive action. I create narratives that move audiences and the metrics that matter, while building content systems that turn narrative -> growth.
What I Do
A lover of words, ideas, and inspiring action. I help brands, teams, and leaders turn ideas into narrative systems that perform. From high-impact journalism to global campaigns, I blend storytelling, strategy, and production to move audiences
Content Strategy & Editorial Leadership
I design and run end-to-end content systems: from narrative foundations and calendars to workflows, briefs, and distribution that actually drives growth.
Brand Identity & Messaging
I build clear, differentiated brand stories and messaging frameworks that align teams, sharpen positioning, and make every touchpoint feel intentional.
Writing & Long-Form Storytelling
From reported features and documentaries to thought leadership and conversion copy, I translate complex ideas into sharp, memorable narratives.
PR and Corporate Comms
With a journalist’s eye and a strategist’s discipline, I craft media-ready stories, executive messaging, and crisis responses that land with credibility and control the narrative.
Video Production & Visual Storytelling
I produce documentary and brand films, interviews, and social content that combine cinematic craft with clear business objectives.
SEO & Content Performance Strategy
I create search-driven content strategies that expand visibility, strengthen authority, and bring qualified audiences where they need to go.
Fractional CMO & Content Operations Consulting
I partner with founders and marketing leaders to architect content engines, refine go-to-market strategy, and build the processes, talent, and metrics that keep the story and the business moving forward.
SEO & Content Performance Strategy
I create search-driven content strategies that expand visibility, strengthen authority, and bring qualified audiences where they need to go.
Web Design, Experience & Digital Presence
I build clean, functional, narrative-driven web experiences for brands, executives, and organizations who need a digital presence that makes an immediate impression.
Featured Work
Semrush
Role
Writer, author.
Contribution
Authored a proprietary, research-based ebook empowering small business owners with the marketing tools, strategies, and digital tactics needed to expand reach and drive revenue.
Bisk Amplified
Role
Brand launch, messaging and narrative identity.
Contribution
Developed the brand launch strategy, messaging architecture, and narrative identity for Bisk Amplified, a workforce education platform.
Michigan State University
Role
Lead copywriter
Contribution
Crafted the narrative and copy for a global campaign celebrating Michigan State University’s world-leading Supply Chain Management program.
Precision Couplings
Role
Lead copywriter
Contribution
Led copywriting for a full brand refresh for an oil and gas couplings manufacturer, including messaging architecture and the creation of new brand collateral.
Work Experience
February 2024-October 2025
Managing Editor, Content & Copywriting
Bisk Education
Developed brand launch, positioning, and narrative identity for Bisk Amplified, a workforce education platform.
Produced high-impact digital assets — landing pages, ROI calculators, faculty spotlights, student stories, email sequences, white papers, brand narratives, and GTM campaigns.
Oversaw and executed messaging for multi-channel marketing campaigns that supported enrollment growth and partner program visibility.
Collaborated cross-functionally with product, SEO, design, marketing, and university stakeholders to drive alignment and deliver integrated campaign experiences.
Drove improvements in narrative quality, brand cohesiveness, and message-market fit across high-stakes academic and commercial initiatives.
Developed brand launch, positioning, and narrative identity for Bisk Amplified, a workforce education platform.
Served as a strategic partner to leadership in refining value propositions, audience insights, brand tone, and long-term storytelling direction. narrative identity for Bisk Amplified, a workforce education platform.
Created end-to-end content strategies, editorial systems, and campaign frameworks that improved clarity, consistency, and performance across channels.
September 2021- December 2023
Senior Content Writer
Semrush
Created high-impact content for a global audience of marketers, strengthening Semrush’s authority and driving product adoption across multiple channels.
Led the development and copywriting for the Product Updates newsletter (1.5M+ subscribers), translating complex releases into clear, compelling updates.
Produced campaign concepts, UX copy, landing pages, and creative assets for major product launches and growth initiatives.
Developed scripts and narrative concepts for brand campaigns, including Marketers in Love, and Marketing Nightmares featured on Ads of the World (Clio Network).
Partnered with SEO, design, and product marketing teams to ensure every asset aligned with user intent, brand voice, and commercial goals.
Translated complex product capabilities into clear, actionable insights for practitioners and decision-makers.
Elevated editorial quality across Semrush’s marketing ecosystem and contributed to V1 of the Semrush Editorial Style Guide.
Wrote scripts and learning modules for several core SEO and foundational marketing courses for Semrush Academy, contributing to education used by millions of professionals.
2004-Present
Freelance Content Producer
www.minesalkin.com // inkshift media
Internationally published writer with work appearing in Engadget, VICE Motherboard, SPIN, Exclaim!, The Tyee, Discorder, Metro, and multiple global outlets.
Story researcher, visual researcher, and producer for documentary television series airing on Investigation Discovery, including Untold Stories of the ER, Very Bad Men, Animal Obsessions, The Devil You Know, and more.
Covered technology, culture, crime, and global affairs with reporting published across the U.S., Canada, and the U.K.
Produced investigative, long-form, and narrative journalism grounded in rigorous research and editorial depth.
Delivered scripts, treatments, and story development for documentary and unscripted television series with international distribution.
Built a multidisciplinary portfolio spanning journalism, documentary production, creative writing, and editorial consulting for clients around the world.
Education
2008-2010
Master of Journalism
The University of British Columbia
I hold a Master of Journalism from the University of British Columbia, working with producers from the BBC, CNN, and PBS and specializing in documentary storytelling. My thesis, a short documentary on remix culture and intellectual property law, was published by the University of Copenhagen’s AudioVisual Thinking journal.
2004-2008
Bachelor of Arts – English Literature & Philosophy Double Major
The University of British Columbia
I hold a Bachelor’s degree in English Literature and Philosophy, where I focused on existentialism, Hegelian dialectics, and metaphysical poetry — a foundation that continues to shape my approach to narrative, meaning, and human complexity.
