Deliverables & Impact

I led and produced high-impact content and campaign assets across the full funnel, including:

• Brand positioning and narrative identity for Bisk Amplified

• Messaging frameworks and value propositions for multiple university partners (including MSU, SMU, USF Health, and others)

• Enrollment-focused landing pages and program websites

• ROI calculators and outcome-driven conversion assets

• Faculty spotlights and student stories that humanized complex programs

• White papers and long-form thought leadership supporting workforce alignment

• Email sequences and lifecycle messaging tied to enrollment journeys

• Multimedia storytelling, including video scripts, storyboards, and campaign concepts

• Go-to-market messaging systems used across paid, owned, and earned channels

Rather than optimizing individual assets in isolation, I built cohesive editorial and campaign systems—improving message-market fit, accelerating execution, and strengthening both enrollment performance and long-term brand trust.

Bisk is a higher-education services company that partners with universities to design, market, and scale online and workforce-aligned programs. Bisk Amplified is its applied learning platform, focused on bridging higher education and employer demand through practical, career-relevant education.

Operating at the intersection of higher ed, workforce development, and applied AI and digital skills, Bisk supports universities in reaching adult learners while helping institutions modernize how they communicate value, outcomes, and impact.

During my tenure, I served as the lead narrative and messaging strategist across multiple university partnerships and as a core architect of Bisk Amplified’s brand and storytelling foundation—balancing institutional credibility, learner relevance, and enrollment performance across channels.

The Ask

Bisk needed a clear, scalable narrative system that could:

• Translate complex academic programs into compelling, market-relevant value propositions

• Support enrollment growth across multiple universities, programs, and audiences

• Align university brand standards with performance-driven marketing goals

• Launch and position Bisk Amplified as a distinct, credible workforce education platform

• Maintain clarity and consistency across a rapidly expanding content and campaign ecosystem

This required someone who could operate across strategy, execution, and governance—connecting storytelling to real business and enrollment outcomes.

My Role

Managing Editor, Content & Narrative Strategy

I led narrative strategy, messaging architecture, and content execution across Bisk and Bisk Amplified, owning positioning from first principles through launch and scale.

My role blended brand strategy, editorial leadership, and hands-on production. I functioned as both a strategic advisor and an embedded execution lead.

I worked closely with:

• University partners and academic stakeholders

• Product and platform teams

• SEO, growth, and lifecycle marketing

• Design, video, and paid media teams

• Executive leadership and GTM stakeholders

The Approach

I treated Bisk and Bisk Amplified as interconnected storytelling systems—not disconnected campaigns.

Core principles:

• Learner- and employer-centered messaging grounded in real workforce pressures

• Clear articulation of outcomes, ROI, and applied value—not just credentials

• Narrative consistency across institutions without flattening individual university brands

• Trust-first storytelling that balanced academic rigor with accessibility

• Scalable frameworks that enabled speed without sacrificing clarity

Deliverables & Impact

I produced and led copy across a wide range of high-visibility assets, including:

• Landing pages for product features, campaigns, and lead-gen initiatives

• Paid ad copy (search, social, and display) aligned to growth experiments

• Ebooks & long-form guides supporting demand generation and thought leadership

• Video scripts for product explainers, brand campaigns, and social content

• Semrush Academy materials, translating complex marketing concepts into accessible learning content

• Website and UX copy, ensuring clarity, consistency, and conversion alignment

• Campaign messaging frameworks used across channels and teams

Rather than specializing in a single format, I ensured every asset worked together—supporting both immediate performance goals and long-term brand equity.

Deliverables & Impact

I led and delivered full-funnel content and campaign systems that supported enrollment growth, platform launches, and long-term brand equity.

Key outputs included brand positioning and narrative identity for Bisk Amplified; messaging frameworks and value propositions for multiple university partners; enrollment-focused landing pages, program sites, and ROI-driven conversion assets; faculty and student storytelling; long-form thought leadership; lifecycle email programs; and multimedia campaign concepts across video, paid, and social channels.

Rather than optimizing individual assets in isolation, I built cohesive editorial and go-to-market systems that improved message–market fit, accelerated execution, and strengthened trust, clarity, and performance across initiatives.