My Work
Bisk Amplified
Bisk Amplified is a higher-education marketing and enrollment growth partner that helps universities design, launch, and scale workforce-aligned online programs and micro-credentials. The organization focuses on bridging academic excellence with real-world skills, employer demand, and learner outcomes.
Role
Branding & Messaging Architect
Contributions
Led content strategy and brand messaging across Bisk Amplified’s thought leadership and marketing ecosystem. Developed website copy, UX messaging, and long-form content that clarified positioning around workforce alignment, career pathways, and applied skills. Supported PR and editorial initiatives to elevate brand authority among university leaders, corporate partners, and professional learners.
Michigan State University
Michigan State University’s Broad College of Business offers a top-ranked Online Master’s in Supply Chain Management designed for working professionals seeking advanced, data-driven leadership skills in a complex global economy. The program combines academic rigor with real-world application, preparing graduates to lead across global supply networks.
Role
Branding & Messaging Architect
Contributions
Led a programmatic messaging refresh across the student recruitment funnel, including a comprehensive email marketing overhaul. Developed landing page content, UX messaging, and advertising copy to clarify value propositions, improve engagement, and align program positioning with career outcomes and working-professional audiences.
Precision Couplings
A Houston-based manufacturer specializing in high-performance coupling solutions. I partnered with Precision Couplings to refine their brand messaging and positioning—clarifying their value proposition and aligning their narrative with the reliability, precision, and engineering excellence that define their products.
Role
Branding & Messaging Architect
Contributions
Brand guidelines and narrative style guide, repositioning, marketing collateral, UX landing page content design, copywriting.
Emory University
Goizueta Business School | Digital Transformation Executive Education
A Houston-based manufacturer specializing in high-performance coupling solutions. I partnered with Precision Couplings to refine their brand messaging and positioning—clarifying their value proposition and aligning their narrative with the reliability, precision, and engineering excellence that define their products.
Role
Branding & Messaging Architect
Contributions
GTM- Program launch support including program guide development, faculty interviews, messaging and branding guidelines, UX website copy, and digital advertising creative.
Semrush, “Marketers in Love”
Valentine’s Day campaign concept positioning Semrush as the online visibility platform that helps marketers find the right match—blending performance marketing with cultural relevance.
Role
Senior Content Writer
Contributions
Scriptwriter, landing page copywriter, Meta and paid social advertising copy
Engadget – Featured Article
Reported and wrote a feature for Engadget examining the emotional and cultural impact of early personal computing through the lens of a rare retro Macintosh. The piece blends technology reporting with cultural analysis, exploring how design, nostalgia, and human–computer relationships have shaped the way we engage with technology over time.
Role
Writer / Op-Ed
Contributions
Featured Article
MAPS Centers for Pain Control
MAPS is a patient-centered medical practice focused on comprehensive pain care, offering interventional, rehabilitative, and minimally invasive treatments designed to improve quality of life. The organization emphasizes evidence-based medicine, personalized treatment plans, and compassionate care.
Role
Content Strategist, SEO, PR
Contributions
Led content strategy and brand messaging to clarify the practice’s value proposition and patient experience. Supported PR initiatives and developed website copy and UX content to improve clarity, trust, and accessibility—translating complex medical services into clear, patient-friendly language aligned with healthcare best practices.
