CV
ABOUT ME
Narrative & Content Strategy Leader
Technology // Product // SaaS // Higher Education // Workforce Education
Narrative-driven content and editorial leader with 15+ years of experience shaping brand voice, product storytelling, and go-to-market messaging across SaaS, higher education, workforce development, and media. Proven ability to translate complex ideas into high-performing narratives that drive enrollment, adoption, and brand authority. Background spans global SaaS platforms, university partnerships, executive education, and internationally published journalism / documentary production.
BACKGROUND
Originally from Vancouver and currently based in Tampa, Florida, I bring over a decade of experience across journalism, documentary production, and digital marketing. Since 2013, I’ve worked in advertising and brand strategy, contributing to campaigns for national and international brands including the Tampa Bay Lightning, Tampa Bay Buccaneers, Budweiser, and Corona.
Prior to advertising, I worked in the television industry as a story researcher, visual researcher, and production coordinator on multiple documentary series, including Untold Stories from the ER, Animal Obsessions, The Devil You Know, and Very Bad Men. This background continues to inform my approach to research-driven storytelling and strategic content development.
I’m an internationally published journalist with bylines in VICE Motherboard, Engadget, MSN, The Globe and Mail, Metro, SPIN, Exclaim!, The Tyee, and others. I’ve served as Under Review editor for Discorder Magazine and as web editor for Liverpool-based Bido Lito! Magazine.
I earned my Master of Journalism from the University of British Columbia in 2010. My thesis documentary, Remixing Culture, explored the intersection of remix culture and open-source technology and was published by the University of Copenhagen’s Audiovisual Thinking journal.