I work at the intersection of story and meaning — building narrative systems that define messages, resonate with audiences, and support growth.

What I Do

Content Strategy & Editorial Leadership

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I design and run end-to-end content systems — from narrative foundations and editorial direction to workflows, briefs, and governance. The focus isn't volume; it's clarity, consistency, and content that supports real decision-making and sustainable growth.

Includes: editorial strategy, content governance, voice and tone systems, brief and workflow design, team structures, and content operations.

Brand Identity, Messaging & Narrative

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I define how ideas are understood. This includes positioning, messaging frameworks, and narrative structures that align teams and shape perception. When something new is being built, the first challenge isn't marketing — it's definition.

Includes: brand positioning, messaging architecture, narrative foundations, audience lenses, and internal alignment tools.

Enrollment, Demand & Content Systems

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I build systems that help people move from interest to decision — especially in environments where the path isn't immediate or obvious: higher education, healthcare, SaaS, and professional services.

Includes: persona development, funnel mapping, campaign messaging, landing page strategy, email journeys, and lifecycle content.

PR, Corporate Communications & High-Stakes Messaging

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When the subject matter is complex, sensitive, or regulated, clarity becomes even more critical. I bring precision and accessibility together — ensuring messages are credible, verifiable, and relevant.

Includes: press strategy, media positioning, executive communications, crisis-adjacent messaging, and regulated content systems.

Fractional Leadership & Content Operations

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I work with teams in a fractional or advisory capacity to bring clarity to messaging, content, and strategy. Diagnose where clarity is breaking down, build frameworks teams can actually use, and support execution where needed.

Includes: interim editorial direction, content team audits, workflow design, strategic advising, and embedded support.

Journalism & Storytelling

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I bring an editorial lens to complex topics, making them clear, grounded, and worth paying attention to. Published work spans technology, culture, and human behavior — including VICE and The Globe and Mail.

Good writing doesn't add noise. It makes something clear that wasn't before.
Where I operate

Industries

Higher Education & Workforce

Long decision cycles, sophisticated audiences, and messaging that has to do real work. I've worked with universities, EdTech platforms, and workforce education organizations navigating complex enrollment and brand challenges.

Emory GoizuetaMichigan StateSMUUSF HealthBisk EducationNexfordCaldwellUMSL

SaaS & Technology

Content at scale for technology companies requires more than volume — it requires structure. I've built editorial ecosystems where clarity, consistency, and user intent have to coexist across product, marketing, and education.

SemrushAnheuser-Busch (portfolio)

Healthcare & Regulated

In regulated environments, clarity builds trust faster than persuasion. I've worked with healthcare organizations and legal-adjacent clients where every word carries weight and precision cannot be sacrificed for accessibility.

MAPS Centers for Pain ControlLegal (Anonymized)

Media & Cultural Institutions

Editorial judgment sharpened through journalism and media work. Bylines and contributions across technology, culture, and human behavior.

VICEThe Globe and Mail

Ready to make it clear?

Whether you need a narrative foundation, an enrollment system, or editorial direction — let's talk about what you're building.

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