My Work
Selected work focused on shaping stories, messages, and narrative systems that build understanding, trust, and growth, across higher education, SaaS, and regulated environments.
Higher Ed Enrollment Systems
I design enrollment-facing stories and narrative systems that support lifecycle marketing across the student journey, from first awareness to enrollment decision.
This work starts by defining the story behind a program. What problem it solves, who it serves, and why it matters now. From there, I build messaging and content systems that guide prospective students through long decision cycles, support multiple stakeholders, and create a clear path from interest to action. The focus is on helping institutions communicate consistently and credibly at every stage of the lifecycle.
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Editorial Systems at Scale
I build editorial systems that allow stories to scale without losing clarity, consistency, or trust, even as content expands across formats and channels.
This work focuses on how content is planned, structured, and sustained over time. It includes shaping educational content, knowledge resources, long-form guides, video, and journalistic storytelling so they function together as a coherent system. These systems are designed to meet audiences where they are, move naturally across media channels, and provide information that is useful, credible, and easy to navigate. The result is storytelling that holds together and continues to help people, even as volume and complexity grow.
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Brand & Narrative Architecture
I help people and brands define the story they are telling and build the narrative structure that supports it over time.
This work begins with clarifying what the organization stands for, what it offers, and how it should be understood. From there, I develop narrative frameworks and messaging systems that give shape and consistency to communication across channels. The goal is to create a story that audiences can recognize, trust, and return to, while giving a clear foundation for growth, evolution, and decision-making.
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