Writing + Thinking

Essays, analysis, and reported work on narrative systems, content strategy, and the industries I work in.

Essays & Commentary
Higher Education

The Kodak Moment in Higher Ed

Why universities are repeating the mistakes of disrupted industries — and what clarity-first messaging can do about it.

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AI & Strategy

AI Won't Fix Your Messaging Problem

The real challenge isn't generating content at scale. It's knowing what to say before you generate anything.

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Content Strategy

Most Demand Problems Are Clarity Problems

When prospects don't convert, the reflex is to increase reach. The real answer is usually upstream.

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Industry Analysis
Enrollment

The Micro-Moment Gap in Higher Ed Marketing

How the disconnect between how professionals decide and how programs communicate is costing enrollments.

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Editorial Systems

Why Content Teams Break at Scale

It's rarely a talent problem. It's almost always a structure problem.

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Reported Journalism
VICE

Technology and Human Behavior

Selected reporting on how technology shapes the way people think, decide, and relate to each other.

Published in VICE · Contributing writer
The Globe and Mail

Culture & Systems

Contributing features on cultural forces, institutional change, and emerging ideas with real-world consequences.

Published in The Globe and Mail · Contributing writer